The heart and soul of any staffing agency’s business is good relationships with clients. The statistics are astounding in this arena. Between 60% and 80% of satisfied customers don’t go back to the company where they received this good service. Why is that? Most of the time, this can be attributed to a lack of contact by the company providing the service. So how do you maintain contact with your clients to ensure you’re at the top of their mind when staffing becomes an essential need? Here are some easy direct marketing tactics that can help you.
- Visit customer sites.
One of the best ways to stay in front of your current clients is to visit their location as regularly as possible. You may already have this process in place with your sales team, but it can also be beneficial to send your recruiting staff to visit from time to time as well. A customer care program can coincide with popular holiday seasons so your staffing coordinators aren’t out of the office on a regular basis. Bring fun goodies or literature to share with your clients and their teams.
- Telemarketing calls.
You may be thinking this is the last thing you want to do, but telemarketing can be powerful if done correctly. The goal is to avoid bothering your clients or sounding desperate. You can position these calls as a way to update your records or check in with them regarding their current staffing needs. You can also use telemarketing to promote quality candidates you believe would be an excellent fit in their environment, even if they don’t currently have an open position.
- Leverage social media.
Social media is completely changing the way we communicate with one another, both on a personal and professional level. Use your social media platforms to help get the word out about your business and keep your name at the top of your clients’ minds. Use social media to connect with both clients and employees, share important stories, and ask questions to encourage engagements. Encourage your clients to follow you on social media to stay up to date.
- Provide online value.
Lastly, when it comes to online communications, your only job is to provide value to your readers. This is true on social media, and should be something you blog about as well. Using your website as a natural portal to funnel clients, create a blog that provides valuable business and management information to provide service beyond just every day staffing opportunities. Then use social media to promote these ideas.
How do you stay at the top of mind for your customers? Contact us to learn more!
About Anserteam Workforce Solutions
The ANSER to your North American workforce management needs starts with A-Team solutions. Anserteam is the alliance of North American staffing and employment resources. Since 2004, Anserteam has grown to service over 1,500 locations across the United States and Canada. Are you a best-in-class staffing firm looking to increase your client base and secure a greater market share? Find out how to become part of Anserteam. Contact us to learn more!